Your cart

Your cart is empty

About Sonny's Jewellers

Sonny is committed to making luxury, quality jewellery more accessible. Dedicated to exceptional quality and craftsmanship, Sonny comes from a family with a long history in the jewellery industry. In his showroom, Sonny offers an extensive range of jewellery that is designed to uplift and delight.

Shop now

the Founder

Born and raised in the Jewellery Quarter to a family with over 50 years worth of experience in the jewellery industry, Sonny grew up with a passion for jewellery that only burned brighter as he gained more experience. Through assisting his grandfather to manufacture and design jewellery, Sonny learned what it took to to craft and create the perfect piece, getting involved in all aspects of the process, from product design to customer service. 

This family background is what led Sonny to found Sonny's Jewellers in 2015.  renowned and beloved within Birmingham's historic Jewellery Quarter for its approachable, knowledgeable team. 

Come visit us in-store

Our Mission

Quality conscious

We are committed to producing high-quality fine jewellery and providing a first-class customer service experience that will leave you fully informed and excited about your purchase. Each piece of jewellery in our collection is sourced from reputable suppliers in variety of designs that will amplify the sparkle of a diamond or the lustre of a gemstone.

Learn more

Community focused

Sonny's Jewellers was founded with the intent of being an approachable hub of information and a one-stop shop for all things jewellery, including repairs and resizing. We're committed to ensuring you're totally satisfied with your purchase, which is why we offer a lifetime guarantee for all diamonds purchased from us. Our in-house team of jewellers, goldsmiths and gemologists work together to pinpoint your personal style and if we don't happen to have your dream item in stock, we're more than happy to design or source it. 

Stay in touch

Our Jewellery

We are renowned for our extensive selection of jewellery, made from high quality precious metals, diamonds and gemstones. Since 2015, we have maintained a high standard for all of our products, no matter the material.

Shop all jewellery