Since 1968
Three generations of the family have crafted jewellery in Birmingham's Jewellery Quarter. You're not shopping with a brand you're shopping with the Sonny's family.
Birmingham Jewellery Quarter
Award-winning jewellery, made for every moment
Jewellery Retailer
of the YearWinnerUK Jewellery Awards 2025
of the YearWinnerUK Jewellery Awards 2025
Jewellery Retailer of the YearWinnerUK Jewellery Awards 2024
Since 1968
mULTI-award winning
In-House Goldsmith
0% Finance
Free Delivery
Our Collections
Explore the Range
THE GIFT EDIT
Find the perfect gift
Personalised pieces, gifts for him, and something for every budget.
Family jewellers since 1968
Birmingham's award-winning family jewellers
Three generations on Vyse Street in the heart of Birmingham's Jewellery Quarter. Over 20,000 pieces in stock, an in-house goldsmith, and a team that's been recognised by the industry's most respected awards six years running - because we believe buying jewellery should feel personal, not transactional.
This business has developed a unique personality that sets it apart, drawing shoppers from all over.
— Retail Jeweller judges, Inspiring Independents 2024
Recognised by the industry
THE WORKSHOP
In-house, since 1968
From resizing a family ring to creating one from scratch — our goldsmith and specialists are here every day.
Bespoke & Remodelling
From sketch to hallmark. New commissions and family heirlooms reimagined.
Learn more
Jewellery Repairs
Resizing, cleaning, stone replacement and restringing by our resident goldsmith.
Drop in
Ear Piercings
Professional, hygienic piercings with hypoallergenic studs in solid gold.
Book your piercing
Permanent Jewellery
Bracelets and anklets welded to fit — a bond you don't take off.
Start your bondReasons we are trusted with life's most important moments
Since 1968, three generations of the family have served customers across Birmingham's Jewellery Quarter, from first-time buyers to lifelong collectors.
MULTI-AWARD WINNING
Trusted by the industry's most respected awards six years running, because we believe buying jewellery should feel personal, not transactional.
In-House Specialists
Our own goldsmith, diamond specialists, and designers work on every piece on-site. No outsourcing, no middlemen — the person who crafts your jewellery is the person you meet.
The Widest Range
Thousands of pieces in stock across rings, earrings, necklaces, bracelets and gifts. If you can't find what you want, our in-house team will create it for you.
LOVED BY BIRMINGHAM
Three generations of family jewellers
650+ Google reviews
Google Reviews
ENGAGEMENT
I went in with an idea for an engagement ring for my now fiancée. Susan had phenomenal customer service and helped me every step of the way — I had limited knowledge on jewellery in general. I was educated on diamonds, bands and how the combinations work together. She said yes. Thank you Sonny's and Susan.
FAMILY JEWELLER
Huge thanks to Adam O'Neill for helping with the purchase of my 2nd ring from Sonny's. Just upgrading as the years go by. Great customer service, ring was ready the same day. Promise they'll both be back in 6 months for their MOT. Thanks again Sonny's.
ENGAGEMENT
We visited Sonny’s Jewellers to look for an engagement ring, and Roxy was absolutely amazing from start to finish. She took the time to explain everything clearly, helped us understand what to look for, and made the whole experience feel relaxed and special.
