Since 1968
Three generations of the family have crafted jewellery in Birmingham's Jewellery Quarter. You're not shopping with a brand you're shopping with the Sonny's family.
Birmingham Jewellery Quarter
Award-winning jewellery, made for every moment
Jewellery Retailer
of the YearWinnerUK Jewellery Awards 2025
of the YearWinnerUK Jewellery Awards 2025
Jewellery Retailer of the YearWinnerUK Jewellery Awards 2024
Since 1968
mULTI-award winning
In-House Goldsmith
0% Finance
Free Delivery
Our Collections
Explore the Range
THE GIFT EDIT
Find the perfect gift
Personalised pieces, gifts for him, and something for every budget.
Family jewellers since 1968
Birmingham's award-winning family jewellers
Three generations on Vyse Street in the heart of Birmingham's Jewellery Quarter. Over 20,000 pieces in stock, an in-house goldsmith, and a team that's been recognised by the industry's most respected awards six years running - because we believe buying jewellery should feel personal, not transactional.
This business has developed a unique personality that sets it apart, drawing shoppers from all over.
— Retail Jeweller judges, Inspiring Independents 2024
Recognised by the industry
THE WORKSHOP
In-house, since 1968
From resizing a family ring to creating one from scratch — our goldsmith and specialists are here every day.
Bespoke & Remodelling
From sketch to hallmark. New commissions and family heirlooms reimagined.
Learn more
Jewellery Repairs
Resizing, cleaning, stone replacement and restringing by our resident goldsmith.
Drop in
Ear Piercings
Professional, hygienic piercings with hypoallergenic studs in solid gold.
Book your piercing
Permanent Jewellery
Bracelets and anklets welded to fit — a bond you don't take off.
Start your bondReasons we are trusted with life's most important moments
Since 1968, three generations of the family have served customers across Birmingham's Jewellery Quarter, from first-time buyers to lifelong collectors.
MULTI-AWARD WINNING
Trusted by the industry's most respected awards six years running, because we believe buying jewellery should feel personal, not transactional.
In-House Specialists
Our own goldsmith, diamond specialists, and designers work on every piece on-site. No outsourcing, no middlemen — the person who crafts your jewellery is the person you meet.
The Widest Range
Thousands of pieces in stock across rings, earrings, necklaces, bracelets and gifts. If you can't find what you want, our in-house team will create it for you.
LOVED BY BIRMINGHAM
Three generations of family jewellers
650+ Google reviews
Google Reviews
BIRTHDAY PRESENT
We went in this shop today to get some idea of which ring to buy for a birthday present. We were served by Chloe who gave us a nice welcoming and professional friendly service, she helped us and went above and beyond such a lovely girl and very helpful we would go back here again thank you Chloe for helping us decide about which ring to have.
FAMILY JEWELLER
Purchased a very pretty pendant today at sonny's. Served by the very helpful, pleasant & lovely Roxanne, I am a very happy customer so many thanks to you roxanne and all.
ENGAGEMENT
Susan was brilliant! From start to finish, everything was explained in depth. Alongside her great customer service the whole experience was great. Will definitely recommend to others :)
