Sonny's Jewellers | About Us

Sonny is committed to making luxury, quality jewellery more accessible. Dedicated to exceptional quality and craftsmanship, Sonny comes from a family with a long history in the jewellery industry. In his showroom, Sonny offers an extensive range of jewellery that is designed to uplift and delight.

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We are a friendly, family-run business based in the heart of Birmingham’s Jewellery Quarter.

With a beautiful range of stock and an amazing design team, we’ve been making and selling diamond rings and bespoke jewellery for over 50 years. We take great pride in making sure our customers leave our store with a smile on their face and a stunning piece of jewellery that is everything they imagined it would be. With an in-house goldsmith, diamond specialist and designer, our team can assist you with any enquiries and guide you through our design process.



Born and raised in the Jewellery Quarter to a family with over 50 years worth of experience in the jewellery industry, Sonny grew up with a passion for jewellery that only burned brighter as he gained more experience. Through assisting his grandfather to manufacture and design jewellery, Sonny learned what it took to to craft and create the perfect piece, getting involved in all aspects of the process, from product design to customer service. 

This family background is what led Sonny to found Sonny's Jewellers in 2015.  renowned and beloved within Birmingham's historic Jewellery Quarter for its approachable, knowledgeable team. 

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We are committed to producing high-quality fine jewellery and providing a first-class customer service experience that will leave you fully informed and excited about your purchase. Each piece of jewellery in our collection is sourced from reputable suppliers in variety of designs that will amplify the sparkle of a diamond or the lustre of a gemstone.



Sonny's Jewellers was founded with the intent of being an approachable hub of information and a one-stop shop for all things jewellery, including repairs and resizing. We're committed to ensuring you're totally satisfied with your purchase, which is why we offer a lifetime guarantee for all diamonds purchased from us. Our in-house team of jewellers, goldsmiths and gemologists work together to pinpoint your personal style and if we don't happen to have your dream item in stock, we're more than happy to design or source it. 



We are renowned for our extensive selection of jewellery, made from high quality precious metals, diamonds and gemstones. Since 2015, we have maintained a high standard for all of our products, no matter the material.  

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Our design team are enthusiastic and ready to take on a challenge. Whatever piece you are hoping for, they will provide you with the knowledge and know-how to ensure you leave with everything you envisage